A corporate phishing awareness campaign aims to educate employees to recognize fraudulent emails, preventing information leakage and thereby protecting the company from cyberattacks.
Phishing is a technique used by cybercriminals to hack into the computer systems of companies, organizations or individuals.
It encourages Internet users to divulge sensitive information such as :
Phishing enables :
Phishing takes many forms:
Hackers call the victim directly in the name of the government, a utility or their bank to convince them to share personal or confidential information.
This is a complex technique enabling a cybercriminal to access a company server and steal all the data stored on it.
94% of cyber attacks are triggered by a phishing e-mail with a clickable link. This is the most frequent and most dangerous form of phishing. The email contains a link or attachment which, once opened, can be used to steal sensitive information or infect a computer with malware.
Malicious links can be sent by SMS, voicemail or via social networks, infecting the cell phone with malware to steal personal information.
A familiar website can become dangerous if infected by malicious content. This content often takes the form of a link or pop-up window on the site, redirecting users to a secondary website. The aim is to trick the user into providing personal information.
Attackers create fake websites that resemble authentic ones, with the aim of deceiving users and stealing their identity. The user, thinking he or she is accessing a legitimate site, is unfortunately exposed to the risk of identity theft.
Spear phishing, also known as personalized phishing, is a personalized attack technique targeting specific individuals and organizations.
It's crucial to understand the distinction between spear phishing, also known as personalized phishing, and general phishing. Both types of attack are used by cybercriminals to steal sensitive information.
General phishing attacks involve sending attacks in an untargeted manner to capture large amounts of confidential data that users may share.
By contrast, spear phishing, or personalized phishing, as the name suggests, is directed specifically at one person. This is a highly targeted attack, where hackers often pretend to know their victims intimately in order to convince them that they are part of their circle of acquaintances, such as customers, suppliers, work colleagues, etc.
According to APWG, for the first time in 2022, the number of phishing attacks peaked at 1 million in the first quarter, with over 600 brands targeted each month.
Phishing is now the primary cause of information system compromise. Indeed, it enables bypassing the existing security measures by targeting the human element, known as social engineering.
Companies can set up a phishing campaign. This initiative aims to assess the maturity of their employees and collaborators in the face of concrete, realistic phishing attack scenarios. It also aims to improve the robustness of their IT security by raising awareness through action.
The main objective is to anticipate and make employees aware of the risks of phishing, encouraging them to adopt good practices in the event of receiving a suspicious e-mail.
Given that 90% of phishing-related security breaches are the result of human error, it's vital to carry out a preventive phishing campaign.
Having explored the impact of phishing on businesses and the importance of awareness campaigns, it's essential to take our thinking a step further by asking: what is personalized phishing, and why opt for such a campaign?
Personalized phishing works like this: hackers create tailored attacks for a specific target by posing as someone trustworthy.
Employees are frequently exposed to cyber-attacks within companies. They may be more likely to click on a link or provide information if the campaign appears to be genuine.
A personalized phishing campaign can be harder to detect than a generic one. Cybercriminals use real or readily available information about a company to personalize their attacks.
Employees may be more likely to click on a link or provide information if the campaign appears to be genuine. So a personalized phishing campaign is an effective way of showing employees what these attacks look like, and how they can be deceived.
To do this, our experts create e-mails imitating one of your customers or suppliers, with the aim of retrieving their data via a fake personalized page. By sending simulated phishing e-mails to employees, companies can measure how many of them click on malicious links or provide sensitive information.
This enables companies to understand the gaps in their IT security training and implement additional security measures to better protect their business.
A phishing by Ziwit campaign is divided into 4 in-depth phases.
This personalized approach is based on a number of different stages to strengthen your organization's security:
The first phase concerns the design of the company's phishing campaign, and consists of two essential steps:
Content must be tailored to the target audience, and can include names, titles and other personal information to make the campaign more credible. We can, for example, create page templates similar to the applications you use, or build a specific Ziwit technical stack.
At Ziwit, our experts provide companies with reports after identifying the results of employees who have clicked on malicious links or provide sensitive information. This is designed to help them better understand the risks associated with phishing.
Finally, we support managers in raising awareness among their staff by communicating phishing awareness kits tailored to their specific contexts (staff departments, working methods and practices, level of IT security maturity, etc.).
The advantages of a phishing campaign can be summed up in five main points.
By raising awareness and training your employees to be more vigilant and attentive in the face of phishing attempts and cyber-attacks, you help protect your sensitive data and strengthen your employees' resilience.
To protect your IT system, our team develops customized phishing scenarios to simulate real attack conditions. This enables your teams to prioritize their actions to improve your protection and strengthen your information system.
Our teams tailor a targeted phishing campaign to meet your company's needs, whether you have 10, 100 or 1,000 employees. Our teams work with your IT department to design the most appropriate scenarios. These can be adapted to suit your departments, locations, or the specific risks associated with your business sector.
Our OSINT (Open Source Investigation and Passive Analysis) department is systematically involved in our phishing campaigns. The aim is to evaluate the exposed information about your company that could be used by hackers to phish your employees.
We provide detailed reports for each phishing campaign carried out. These reports detail all actions taken by employees, such as :
These results will enable you to identify areas at risk, so that you can carry out targeted awareness campaigns within your infrastructure.
Would you like to run a phishing campaign for your employees? Contact our ZIWIT CS experts today.
Our team of IT security experts is at your disposal. They can create a phishing campaign tailored to your needs and your company, to assess and raise awareness among your employees and collaborators.